Working more hours is not the answer to
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Entrepreneurship isn’t always what you dreamed it would be, is it?
Spending your days in an office of one with no one to talk to but the dog can take a toll on your sanity. Worse, those less-than-supportive voices in your head (we all have them, you’re not crazy) keep telling you that you’ll never live up to your dream of being that coach, the one everyone turns to for help, and who’s paid really well for offering her help. Pretty soon you begin to believe it. You won’t ever earn a salary that will sustain you on coaching alone. Sound familiar? We’ve all had these moments of self-doubt, and for the most part we push through them. After all, we’re entrepreneurs! But even though we pick ourselves up each and every day and continue to carry on and yes, even make a respectable living, there’s something missing. And it continues to do so long after you tune that voice out and get back to work.
It’s not just today’s thoughts that are holding you back, either. Money blocks work their way into our psyche and hang out there for years, wreaking havoc on our lives and happiness, and you probably don’t even know it’s happening. Maybe your parents instilled a scarcity mindset in you as a child, and you simply can’t shake it now that you’re an adult. Maybe an ex-partner made you feel selfish for “spending too much” on clothes or vacations (even though you didn’t). Or maybe a high-school teacher’s offhand remark about your potential (or lack of it) is still rattling around in your head. Whatever your situation, one thing is certain: For many would-be entrepreneurs—especially women—money is a huge stumbling block. We believe that small but insistent voice that says, “Your market won’t pay more” or “You don’t know enough to charge that” or even “You don’t have what it takes to earn a 6-figure income.”
And when we believe it, it becomes true. You attract an audience in search of freebies (because that’s the “vibe” you put out there). You keep your rates low (way, way too low). And you never quite reach that sales goal you so desperately want and need to reach. There’s a simple solution, and it starts with a mindset shift. |