If you have a business, your goal is likely to create an income that will sustain the lifestyle you want. But what happens if you're deathly afraid of selling? Many people have an aversion to selling when, in reality, it's the most critical aspect of your business, and the only way you'll bring income in to reach your goals. Quite the conundrum, eh?
If you're ready to ramp up your income, you need to overcome this fear of selling. Here are some tips for reframing your selling mindset and overcome your fear of selling:
1. Don't sell; have a conversation. If you're worried about being perceived as that pushy, hard-sell salesperson who follows you around the store, then start by only having a conversation. Whether you're talking to someone 1-on-1 or speaking about what you offer in a public setting, release your grasp on the sale and have a conversation with your audience. Talk about the benefits, who it's for, who you help, and what you can do to improve their life. They'll begin to self-qualify and be even more ready to sign on when they do speak to you!
2. Offer your help instead of selling. What is the result of every product or service? They ALL solve a problem. Approach each potential lead with the idea of helping them solve a problem instead of selling them your product or service. Helping has a more positive connotation than selling does, and this frame of thought may make it easier for you to start those qualifying conversations.
3. Start small. Don't try to conquer the world in a single day. Start small and talk about your business to family and friends. Spread your reach in your local community by networking in person at business events. Start networking online. Post consistently on social media. Rinse and repeat all these steps until you have a well-oiled networking machine that produces leads.
4. Focus on your goals. Promoting your products and services becomes much easier when you remember your WHY: Why are you in business? What are your goals? What is your timeframe for meeting those goals? Setting reasonable deadlines will keep you motivated to sell instead of taking the day off to binge-watch that new series on Netflix. Also, share these goals with your spouse, business associate, or accountability partner. When you know other people will ask you about your progress, you remain motivated to get things done.
5. Get excited about your products and services. When you're proud of your offerings, it's much easier to get into selling mode. Do your market research. Understand your audience's pain points. Create your product or service to alleviate those pain points. Make your product/service the absolute best it can be and then offer it to the world. Your excitement will become contagious among all your followers and fans.
Bonus Tip: Ask for testimonials from happy clients and read them when you have a moment of doubt. Reading those success stories and kind words will do wonders for your failing confidence.
Lastly, just be yourself when promoting your business offerings. Don't try to copy your competition. Don't try to look like your favorite mentor or guru. You are unique, and your audience will be attracted to YOU based upon your authentic self.