Wishful thinking will not bring in clients. Depending on organic traffic from the search engines will build you a robust business. Waiting for people to find YOU isn't a good business plan, friend.
I know, I know. It's hard out there, but...
Only actively promoting your business and your life-changing products & services will attract your ideal customers, which ultimately will result in sales.
Taking an active role in marketing your business is a daily task. The idea is that with your comprehensive marketing strategy, you'll have a steady stream of prospects finding you and entering into your sales funnel.
While you don't need to spend a solid 8 hours each day on marketing, you need to set aside time for this regularly and make it a non-negotiable.
Here are some low-cost ways to tell the world about what you have to offer:
1. Create a marketing plan. Determine who your target client is, where you can find them, and what information they will find useful. Look ahead on your calendar and schedule seasonal themes, seasonal offers, and sales. Knowing what you'll promote and when relieves a lot of stress and confusion when it comes to creating your actual marketing content.
2. Embrace social media. Your tribe wants to hear from you. If you don't connect with them, they will find someone else to follow. Consistency is key when it comes to social media marketing. Share some advice; share some common mistakes in your industry or niche; highlight some of your clients' successes in case studies.
3. Nurture your email list. Like your social media following, your email list has given you permission to email them, so they are already interested in what you have to say and offer. However, if you neglect to email after a few weeks or months, you'll be starting at ground zero to rebuild that trust. A relationship of any kind is a two-way street -- a give and take. You have to provide valuable information to your audience before you can take their hard-earned money. Stay in touch, make recommendations based on their needs, and tell them about your newest offerings.
4. Come out of hiding and start networking at live events. For far too many business owners, hiding behind the computer creating content is a happy space or safe zone. But if you're not going to toot your own horn, then who will do it for you? After all, if you're not excited to tell the world about your business, why should they be excited about it? Search for local business events, Chamber of Commerce events, BNI chapter meetings, or service organizations, such as Rotary Clubs or Lions Clubs, and get connected.
5. Learn to ask for testimonials and referrals. Testimonials come from happy clients and are often listed on business websites and social media pages. Referrals come from those with whom you're networking by merely asking if they know anyone in a particular company or niche who could possibly need your services. Once you get in the habit of asking these questions, it will become second nature to you.