Is your content finding its way to your whole audience? Even though you have a thorough content marketing plan, you may actually be missing some people simply because of the format you're presenting.
Scientists and psychologists have studied the ways people learn for dozens of years, and they have documented four different types of learning: visual, auditory, reading/writing, and kinesthetic. Each brain works differently, and some people will identify strongly with one learning type, while others will say they're a mix. If you incorporate your message into content formats with these learning styles in mind, you will reach more people.
Does This Mean Four Times the Work? Creating content for four different learning styles sure sounds like a daunting task but let's break it down because it's a perfect example of repurposing your content.
Traditional internet content started with written content, so let's say you write a blog post first; that will appeal to those reading/writing learners.
Now take the most essential points of that blog post and create an infographic; that will appeal to your audience's visual learners.
Take that blog post and use it as a script and embed that audio track onto your blog page; now, auditory learners don't have to struggle through the written post -- they can listen to it instead. You could also search out some podcasts that compliment your business and your message. Approach the hosts and offer to be a guest; then, you can promote that interview, and your auditory learners will happily listen.
Kinesthetic learners learn best by doing, so if your blog post can be broken down into numbered steps, that will appeal to them. Your message will mean more when they take the time to follow your instructions and experience the outcome first hand. These numbered steps can be included in your blog post, or it can be a separate handout or opt-in freebie.
Video is gaining popularity every day, so take advantage and start filming! If you are hesitant about this, it's time to work on getting over your fear of being seen because that's a quicker way of connecting with your whole audience, not just your visual learners.